If it sounds daunting, it’s because it was. “With a schedule this tight, people need to be able to contribute their ideas whenever they have them,” Lucas says. As Ford Motor Co. prepares to send thousands of autoworkers back to work next week, the Blue Oval on Wednesday debuted a new advertising campaign … On the left-side menu, click Campaigns. DEARBORN, Mich., Sept. 6, 2019 – An adventurous new ad campaign for the all-new Ford Explorer – America’s all-time best-selling SUV* – debuts this weekend with a series of ads that make grand exploration of everyday family outings such as buying basketball shoes, visiting a pet spa and taking the kids for ice cream. I've also covered autos for Edmunds.com, AutoTrader.com, Automotive News and Advertising Age. DETROIT — Ford Motor Co. is highlighting its critical role in the U.S. economy in a new ad campaign launching this week, days ahead of a planned restart of North American vehicle production. A third TV ad, titled "Curtain," highlights Expedition's panoramic sunroof, the largest in its class. Lucas had the first assembly done by end of day on July 4th. The new campaign follows an initial advertising response to the coronavirus that saw Ford highlight payment relief it began offering for existing and new customers. Next week I’m working on something for the Primetime Emmys broadcast. The first step is to create a new campaign and choose your goal. Eventually, they settled on three locations that would accommodate the crew, the gear, and the type of terrain that would best showcase the Bronco’s muscular features, and the three-day shoot was scheduled. I wanted to lean way into showing the Bronco in all its badass epicness, getting beat to shit and muddy and just ripping around. As Kip explains in the film, he has a passion for music and for nature, and we see how the Bronco enables him to strike a balance between his two passions. “Built Wild for a thrilling off-road experience” is how Ford touts the new line of Broncos. If you have too much going on, you can’t let the audio breathe.”. VanDyke told AdAge, “We’ll obviously look at it day-to-day and week-to-week. Sign in to your Google Ads account. Dubbed "Built Ford Proud," a … Edition United States United States France UK España ... New York, United States . “We had a PM who loves the outdoors, so she decided to take on the scout herself,” Jeff says. Ford Motor is out with a new ad campaign, highlighting the company’s work building equipment for health-care workers and indicating that’s is ready to resume auto production. I’m constantly looking for ways to take a shot into the realm of ‘How the hell did they get that?’” Lucas says. From thirty-second spots to scripted films to short- or long-form documentaries, Lucas approaches each with a unique view. CREATE IN MY ACCOUNT . Lucas has long collaborated with Outpost’s Steve Horne, and is always intentional about how he cuts to ensure that Steve can elevate it through his sound design. The look and feel had been established in pre-production with Jimmy and the production company, of course, but ensuring that each individual film hadn’t strayed too far from the original concept was also essential. So when COVID interrupted the massive marketing campaign, the Ford team needed to rethink their entire strategy. Which, when contrasted with his solo acoustic performance of the song by the campfire, with the gentle sounds of nature at night surrounding him, underscores the peaceful introspection he feels when connecting with the vast quietness of the outdoors. Based in Portland, Oregon, Ford's new marketing agency is a stalwart of the West Coast advertising revolution that, over the decades, brought us one progressive-edged Nike campaign … Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release. DEARBORN, Mich., March 16, 2020 – Building on years of helping communities during times of need, Ford is working to help customers affected by the developing coronavirus outbreak. Leveraging the soul and design DNA of the 1st generation, today's Bronco delivers on the Bronco promise of capability, durability, and … We want to highlight the amazing work that’s being done every day in our industry, but instead of conducting armchair interviews, we dive into the messy details and Ford® is Built for America. In “The Reason,” Ford adds a specific attribute of being made in America, lauding the fact that the company builds its vehicles in plants in Michigan, Kentucky and Illinois and is “proud to employ more hourly workers” than any other automaker in America. Automakers have been trying to tap into America's growing mania for three-row SUVs by running ads … “We’ve heightened awareness of the fact that, because we design and engineer and build here, we’re able at a moment’s notice to turn to that American ingenuity to build what the country needed, which was things like face shields and ventilators,” Matt VanDyke, Ford’s director of U.S. marketing, told me. From this point on, Ford’s ads will feature mainly common people – the masses rather than the highly rich. DEARBORN, Mich., March 1, 2019 – The all-new 2019 Ford Ranger is extending the way consumers engage with Ford trucks through a new ad campaign … Entertainment. On top of that, some of the national parks require an 18-30 day in advance permit application.”. Ford kicked off Black History Month with a bang. Luckily, the sun came out and they were able to capture the driving footage, along with the setup of Kip playing the guitar and singing at the campsite location. Ford Motor Co. announced Monday the latest step in the automaker's cost-cutting gambit: New York City-based advertising agency BBDO is now the company's global creative advertising agency. Send us an email: blog at frame.io if you have an idea for a post or want to write one yourself. Having recently pivoted from working solely at the studio to working from home due to quarantine, Lucas was able to easily start the project from his house on Saturday morning. And vice versa. All Elite Wrestling (AEW) and TNT unveiled the new documentary-style “Boundless” ad campaign on Wednesday. Ford isn’t shying away from its commitments to the U.S. amid a heated presidential election and polarizing protests over racial injustice. Ford's new ad campaign celebrates darkness. Given their history of partnering on ambitious projects, Jeff Molyneaux, EP at Riverside Entertainment, knew that only Lucas Harger of St. Louis-based Bruton Stroube/Outpost could handle the athletic task of taking a three-minute spot from dailies to air in a week’s time. The automaker launched its “Built Phenomenally” ad campaign and debuted the all-new 2020 Ford … The principal actor is Bryan Cranston. On the “big” shoot day, nearly 50 people were on hand. The Biden campaign had 40 different ads on air across the country this weekend, spending $4.7 million on Saturday and Sunday alone, according to Advertising Analytics, an ad tracking firm. With the productions shared between Stept Studios (LA) and Riverside Entertainment (Nashville/LA), they took a divide-and-conquer approach with creatives spanning the U.S. That alone would have been challenging under normal circumstances. “We feel this is the right tone, and as things improve we’ll go into a different phase of telling the story,” he said. Now, it's extending the service to those whose lives are disrupted by the … LAS VEGAS — Ford this week unveiled a defiant new ad campaign dubbed "Built Ford Proud," sharing previews ahead of its nationwide debut during a … After that, I’m back on a feature documentary. The two have partnered on other similarly demanding projects—most notably a spot for Cadillac featuring Regina King that aired during last year’s Oscars broadcast—and Jeff knew that Lucas could endure the rugged schedule. Oct 29, 2020 . Chevrolet - “Best Day Ever” In a bid to attract Millennials and steer away from their 'outdated' image, … Ford Motor Co. goes from tough to proud, hopes for Nike-like success with new ad campaign created by the agency behind top global brands. Ford has selected BBDO as its new lead creative agency, concluding a global review launched in April. Premier Ford defends back-to-school ad campaign. And that’s what was important about this piece.”. “The Tuesday shoot had to be cancelled and rebooked for Thursday. The best ads and advertising campaigns of the week worldwide. With a passionate following of die-hard enthusiasts, the rollout of the new and redesigned Bronco (the first since ceasing production in 1996) was one of the most anticipated events in recent automotive history. “It’s about understanding the requirements of the brand and making it the best that it can possibly be for what it is—and not trying to make it something it’s not,” he says. Ford has a new advertising campaign out and it's bold, it's got attitude and it's fantastic. But as Jeff’s go-to editor and a Bronco enthusiast himself, he shared Jeff’s passion for the project and was all in. Ever since Miuccia Prada opted to drop Steven Meisel as Prada’s campaign photographer in 2016, our forum members have been a disappointed bunch.Not even numerous ads shot by … Harrison Ford has defended Dr. Anthony Fauci in a video condemning Donald Trump's handling of the coronavirus pandemic.. “The American values of serving are very much a core part of who we are.”, I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as. Finding the right balance between focusing on the Bronco and telling Kip’s story was vital to the success of the film. The sound of the tires on that particular wet rock. The permits for the parks limited the crew to ten people for two of the three shoot days. We couldn’t ask for anything better. Our mission is to create tactical, actionable articles that teach valuable skills. The automaker on Thursday touted its American jobs … A new article on Social Media Today reports that TikTok is only going to get more useful for marketers now that it looks set to remain avail New Study About TikTok Promotions and Ad Campaigns | Warrior Forum - The #1 Digital Marketing Forum & Marketplace The new Ford ads will temporarily replace those marketing the Ford Escape and Ford Explorer, but how long they will run for has not yet been decided. Ford is leading the auto industry’s pivot into more hopeful marketing amid Covid-19, with a new fleet of ads that break today depicting the automaker as a resourceful, resilient company that cares about its employees, dealers and customers and is an important cog in a U.S. economy trying to climb off its back in the wake of the pandemic. Author: Alyssa Vingan Klein Publish date: Aug 27, 2014. The campaign applies to customers who have leased or bought a vehicle between March 14 and April 30 this year. show you how it actually works. “They have full access to the under-the-hood mechanics of our Frame.io project and can go in whenever they want to check on progress or generate their own links to send to the clients for review.”. Equally important was the communication with the crew at Stept. It’s also significant that Ford has gotten governors’ clearance to restart most of its plants on Monday. Three new ad … Sun, Oct 25, 2020 . Creative Recruitment: Content Creator Creative Recruitment. Not because they expected us to address them right then, but because if ideas are flowing, it’s great to be able to add them spontaneously, whenever you feel like it.”. “Why We’re Here” depicts Covid-19 as another of the many challenges Americans have faced with grit, resolve and unity and reassures viewers that Ford’s employees and dealers are with them. Ford Motor Co.’s recent advertising campaigns haven’t quite hit the mark in terms of creating a positive buzz, so it’s going back to the future with an update to an oldie but goodie. Even while Lucas was cutting picture, prior to Steve’s full-on work days, Lucas was sharing cuts with him in Frame.io so they could play with different ideas. The three films needed to feel creatively cohesive, and they needed to share assets such as graphics, text, and the pre-cut brand “anthem” pieces (previously produced by agency Wieden + Kennedy) that ended each film. The three 3-minute films aired on National Geographic, ESPN, and ABC during the first commercial break in the 8:00 PM (EDT) hour on July 13, a first-ever primetime product reveal “roadblock” designed for maximum audience reach. “That’s what I want my cuts to do. This blog relies on people like you to step in and add your voice. Ford’s director of U.S. marketing Matt VanDyke told AdAge that the company decided on the new approach last Thursday, recognizing that its typical ads weren’t going to work. The automaker has an existing Ford Credit program that gives financial relief to buyers affected by federal and local disasters. The new ads will temporarily replace ongoing campaigns touting vehicles such as the Ford Escape and Ford Explorer. Ford is kicking off a new ad campaign, Built Ford Proud, that features print ads as well as new commercials. All Rights Reserved, This is a BETA experience. “The fun part of commercial editing is being able to go way above and beyond. 2020 Ford Escape New Ad Campaign Videos. Covered across the media and touted by Fast Company as an “audacious” launch, it seems clear that this kind of creative collaboration of powerhouse players will pave the way for more such campaigns. Set to Moore’s song “Red White Blue Jean American Dream,” the short film follows him as the four-door Bronco takes him to lushly remote locations where he mountain bikes, climbs rock walls, runs trails, and, at day’s end, plays his guitar and sings in his peaceful campsite, away from the demands of his rough-and-tumble music business day job. Everything was shifting, so we really didn’t know what we were getting into until the day before.”. “We could have shot it right near downtown Nashville.” But as a self-described car and outdoor enthusiast, it was a passion project and he knew that the creative vision of this film needed to be properly realized. Part car spot, part sports documentary, part character study, it took all of Lucas’s skills to mesh those elements into a fluid whole that was visually arresting and viscerally exciting. “The Connection” keys on the fact that Ford designs and engineers in America, and builds “more vehicles here than anyone else,” segueing into scenes of where the company quickly has been able to engage in and ramp up production of ventilators, respirators and face shields to help fight the pandemic — and reaffirming Ford’s “unbreakable connection” with America. With a passionate following of die-hard enthusiasts, the rollout of the new and redesigned Bronco (the first since ceasing production in 1996) was one of the most anticipated events in recent automotive history. Reading, United Kingdom . mustard md: Creative Strategist mustard md. Blue Hive for Ford. And in today’s Made in Frame, we’ll tell you about how the intrepid teams at Riverside Entertainment partnered with Bruton Stroube/Outpost to create an iconic branded film whose creative process mirrors that description. Originally scheduled as a Monday through Wednesday shoot, the weather had other ideas. “We got the spot into good enough shape so that we could have a couple of VFX artists—one in Ohio and one outside of St. Louis—work on adding some pizazz, like sky replacements, the lightning bugs around the fire, or…a deer!”. Lily-Rose Depp is the face of Chanel's Cruise 2021 campaign captured posing around the grounds of a Mediterranean villa by Karim Sadli. Sep 22, 2020. Diversity, Equity, and Inclusion: The Progress We’ve Made. Click the plus button , then select New campaign. “We had a MotoCrane Russian arm, but we didn’t know if it would get stuck in the mud. Oct. 19 (UPI) --While Ford is taking a hit in China due to the ongoing trade war between Washington and Beijing, the automaker hopes a new ad campaign will … Lucas knew that getting the spot done would require a big push, especially with the weather delays, and they were already planning to work the July 4th weekend. Ford’s new “Built Ford Proud” U.S. ad campaign launches this weekend with TV commercials throughout NCAA college football Saturday as the company aims to replace 75 percent of its U.S. lineup by 2020, including all-new Ford Ranger, Escape and Explorer next year and an all-electric performance SUV in 2020 mustard md: Senior Art Director - Retail mustard md. Ford also said Thursday it is set to start production of the new version of the traditional gasoline-powered F-150 pickup, by far its most important vehicle in terms of revenue and profit. Opinions expressed by Forbes Contributors are their own. DL Cade. Ford Edge Advertisement #ford #edge #print #ad #advertisement #cars #auto #crossover #beyerford #newjersey January 21, 2016. Working through the logistics and limitations surrounding social distancing while still showcasing an event of this magnitude required a bold and innovative approach. If anything, the Outpost way of working remotely with Frame.io helped them to easily bring on a couple of VFX artists to take the already beautiful photography to a new level. And what would a groundbreaking, high-stakes package be without an aggressively tight deadline and weather delays? His ability to cut a vast array of projects is just one of his superpowers. “The economy is slowly coming back to life, and our own production is about to re-start in phases,” Kumar Galhotra, president of Ford’s Americas and International Markets Group, told me. New ad campaign touts Ford's status as the largest employer of hourly autoworkers in the country — and their contribution to fighting COVID-19 DEARBORN, Mich., March 1, 2019 – The all-new 2019 Ford Ranger is extending the way consumers engage with Ford trucks through a new ad campaign – “Tough Has More Fun” – kicking off today. Twice on the first shoot day they had to shut down for lightning, and “the beautiful waterfalls had to be color corrected in post because they turned to brown rivers,” Jeff says. Ford’s COO even went out of his way to express his appreciation for the effort and the results. The series features recognized climbers—Jimmy himself, Olympic hopeful Brooke Raboutou, and country music star Kip Moore—as they each take one of the new Bronco models out into the wild. Join us as we get hot and bothered for the designer's 53rd birthday. “When I read a poem, I feel it even before I understand it,” he says. Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford. “And then a PA brought the drives down from Nashville to St. Louis—I think she handed them off to me at about 2:00 am at my house. Ford has released new images of the 2021 F-150's reclining front seats that allow customers to sleep in the vehicle for an extra $340 on the higher-priced models. We’ve been around for 116 years. On a tight schedule like this, it was important that the key creatives have the immediate ability to exchange ideas, notes, and assets. The campaign was created and directed by Director X (Julien Christian Lutz), t… The 1940s and the Ford in your future campaign. I grabbed a few hours of sleep and then dove in.”. “You have a lot that could compete—Kip, who’s kind of literally a rock star, and the locations, and all the textures. Katherine DeClerq, Multi-Platform Writer, CTV News Toronto @KateDeClerq. Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release. Looking at the 2020 Ford model lineups available here at Brandon Ford in Tampa, FL, it’s easy to see just how many updates, enhancements and improvements have been made to all of the 2020 Ford offerings. With all three spots airing as planned on July 13, 2020, not only did the launch reach millions of viewers simultaneously across the three networks, they also garnered millions of additional views across Hulu, YouTube, and social media. For Ford, the new ad campaign is about harnessing consumer trust at a time when people are seeking authenticity. Introducing the new 2021 Ford® Bronco. Ford "unlearn" by Blue Hive. Congrats to you and the Ford and Disney teams…in creating these unbelievable products and the opportunity to create a new brand within Ford.”. “Ford had already supplied us with an engine pack for the engine sounds, but we wanted those specific moments to really make it feel immediate and authentic,” Lucas says. Helping creatives achieve their dream projects by solving problems of time and distance? The automaker has an existing Ford Credit program that gives financial relief to buyers affected by federal and local disasters. The muscularity of the car sounds with the full performance mix of the song creates a sense of adventure and excitement, highlighting Kip’s unbridled joy of being out in nature and letting loose. Ford Motor Co. debuts a new ad campaign that, company officials say, cuts through the hype about the distant future and focuses on what Ford can sell you today. New Documents Show Administration Officials Tried to Use $250 Million Ad Campaign for Coronavirus to Help Trump’s Re-Election. Colorist Brian Singler did final grading throughout the week using Outpost’s remote grading workflow, wherein they send the clients a color-calibrated iPad and, with Brian working in DaVinci Resolve, are able to conduct an accurate supervised session. On top of that were the many clients who had eyes on these films. “These digital assets are among the best I have ever seen. Few vehicles are more iconic than the Ford Bronco. Just as many commercial directors have areas or genres they specialize in—comedy, kids, cars, food—many editors are similarly specialized. All of the new 30-second TV ads were narrated by actor Bryan Cranston. 0. July 21, 2017. Because Bruton Stroube and Riverside are longtime Frame.io users and frequently work together, everyone functioned within the project as collaborators. Being as genre agnostic as I am allows me to not try to turn a talking head commercial into something else.”. “They wrapped the shoot on Friday night,” Lucas said. I am grounded in autos but range broadly. “We thought this was the right time to honor those U.S. workers and American consumers because of their resilience and strength and flexibility, which has been phenomenal through this crisis.”, Galhotra acknowledged that “no one knows very precisely” the future course of the pandemic — including the potential for significant new outbreaks — so Ford’s advertising approach calls for “the right kind of optimism.”. “The most interesting part of this project was applying a high level concept to a brand identity piece,” he says. During that decade, Ford realized that it can make a lot more profit if it changed its strategy into selling mass market cars. Ford is unveiling a new multi-channel ad campaign called Built Ford Proud ahead of a new product offensive and a revised strategy to build on its strength in customer loyalty. “We think the time is right to celebrate American workers who are on the assembly line and getting back to work, and the importance of manufacturing in America right now.”, With the certainty that the coronavirus invaded America and the uncertainty of global supply chains in the wake of the pandemic, VanDyke noted that Covid-19 has raised consumers’ interest in “where things are made and how they’re made and where they come from.” Ford “is a key economic engine of America.”, Added Galhotra, “This is not new to us. “If you’re out there, fighting through it, we know 260,000 people who have your back,” the spot concludes. Ford debuted the 2021 Bronco SUV alongside the smaller Bronco Sport in prime time Monday night, and almost immediately after the introduction, kicked off its marketing campaign … But not Lucas. I am a major contributor to Chief Executive Magazine, Brandchannel.com, Townhall Magazine, New Nutrition Business magazine and the Journal, among other outlets. Track Ford Ads! Select a goals for your campaign. “We wanted to make sure we didn’t wander too far and become an island, because it had to feel as though our piece lived within the family,” Lucas says. Bruton Stroube/Outpost sound designer and mixer Steve Horne “really got his hands dirty on the 10th and 11th,” Lucas says. The three new TV commercials under the rubric “Built for America” and an accompanying social-media effort reflect the careful assessment of Ford’s top marketing executives that U.S. consumers are ready for a ratcheting up of optimism as the medical ravages of Covid-19 may have peaked and as Americans champ at the bit to get back to working, shopping, recreating and gathering. Ford Reveals 'Bold Moves' Campaign Ford introduces a new marketing campaign designed to emotionally connect the auto maker with its customers. “We’re still very much in the crisis [though] we’re very much coming out of it.” The new campaign follows an initial advertising response to the coronavirus that saw Ford highlight payment relief it began offering for existing and new customers. Steve and Lucas had given Riverside a list of the kinds of sounds they wanted—the car going through the water, the gravel, the grass. Ford debuted the 2021 Bronco SUV alongside the smaller Bronco Sport in prime time Monday night, and almost immediately after the introduction, kicked off its marketing campaign … Beyond that, Jeff had to specifically hire people capable of hauling gear for a round trip of seven miles. Dubbed Built Ford Proud, the ad campaign features Bryan Cranston and will begin airing this weekend. Back at the Bellagio, they met with Ford executives in various conference rooms plastered with messages from the automaker's new "Built Ford Proud" ad campaign. Ford Credit is launching an ad campaign starting today to raise awareness of its assistance programs. I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as politics, culture, media and religion. As for Riverside and Outpost, both Jeff and Lucas agree that it was “a dream project,” and one that Frame.io truly helped make happen, both logistically and creatively. The week of the 6th was “all about kicking links back and forth and letting them disperse,” he says. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. Ford has launched a new ad campaign which appears to show an electrified Mustang.. They interviewed him separately and used portions of his answers as the voice over, weaving it together with the song to create a kind of “tone poem.”, An editor who likens cuts and dissolves to periods and commas, Lucas explores ways to create maximum emotional communication. But with COVID playing a significant role in how live shoots can be safely accomplished, an extra level of complexity was added. I hope that having lived around Flyover Country for most of my life gives me a grounded perspective. He refined the cut enough to start sending it out on the 5th and 6th. “We had people putting notes in at 11pm, at 1am. While Stept Studios handled the films featuring Jimmy Chin and Brooke Raboutou, Riverside focused on the Kip Moore film. “Great sound design starts in the edit,” Lucas says. The campaign applies to customers who have leased or bought a vehicle between March 14 and April 30 this year. “It’s super seamless,” Lucas says. We made big contributions during wars. Web Desk . Ford has enlisted actress Keeley Hawes in a brand campaign for the All-New Fiesta as it revamps its image with. And we didn’t take the [2009 U.S. government] bailout,” unlike General Motors and Chrysler. Share . The small and sturdy team included the director, producer, DP, camera assistant, still photographer, production assistant, talent (and his assistant), and Jeff—who carried approximately 90 pounds of gear on his very own back as they scrambled over rocks to reach the locations where Kip performed his impressive feats of in-front-of-the-camera athleticism. Riverside likes to aggregate all their elements in Frame.io—production stills, graphics, treatments—so that Lucas has easy access to everything he needs. “You have to build the space into the timeline to let the sound designer do their thing, even before you start editing. Ford "Together we go further" by GTB UK. Ford has officially pulled the plug on national advertising campaigns for the Fiesta, Focus, Fusion, and Taurus, and has cut back some of its regional marketing efforts. Washington, D.C. (Oct. 29, 2020)—On Wednesday, Oversight and Reform Committee Chairwoman Carolyn B. Maloney, Select Subcommittee on the Coronavirus Crisis Chairman James E. Clyburn, and Oversight and Reform’s Economic and … We couldn’t bring in our Condor because we couldn’t get to the location anymore for lighting. As the world struggled to contain the virus, reconceiving the rollout—which centered around a live roadshow beginning with the June 2020 North American International Auto Show in Detroit—was a massive effort in itself. You may opt-out by. Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India. “I’d try something and want his eyes on it so he could start to ruminate and think about how he could start sketching out his sound design,” Lucas says. Just because they had only a week to go from asset upload to delivery (which they did on July 11th for a July 13th air date) doesn’t mean they cut any corners.